All About Google: Setting Up the Tools That Power Your SEO
Two guides in this section cover the Google fundamentals every business should have in place before investing further in SEO: getting Google Search Console set up correctly, and understanding how Google Search actually decides what to rank.
How to Set Up Google Search Console (Step-by-Step)
Search Console is Google's free tool for monitoring how your site performs in search — which queries bring traffic, which pages have indexing errors, and how Google sees your site technically. It's the single most useful free SEO tool available, and it's frequently skipped entirely by small businesses.
How Google Search Actually Works (In Plain English)
Google Search works in three stages. First, automated programs called crawlers discover pages by following links from page to page across the web. Second, discovered pages are analysed and stored in Google's index — a database of the content Google understands. Third, when someone searches, Google's ranking systems select and order the most relevant indexed pages for that specific query.