SEO5 min read
Mobile SEO Optimisation: The Key to Better Rankings and User Experience
Google has indexed the mobile version of websites as the primary version for years now. If your mobile experience is worse than desktop, that's the version Google is judging you on.
What actually affects mobile rankings
- Page speed on real mobile connections, not just desktop broadband
- Tap targets sized and spaced for fingers, not cursors
- Text readable without pinching to zoom
- No intrusive interstitials blocking content on load
- Content parity — the mobile site should have the same content as desktop, not a stripped-down version
The user experience angle
Mobile SEO and mobile usability are the same problem viewed from two angles. A page that frustrates a mobile visitor generates the bounce and low-engagement signals that hurt rankings anyway — fixing the experience fixes both at once.